# Circular — Branded Resale Platform

> Circular is the complete platform for fashion and retail brands to launch, manage, and scale branded resale programs. In-store consignment resale, powered by AI, live in under 30 days.

- Website: https://circularresale.com
- Product: https://getcircular.ai

## What Circular does

Circular enables brands to run resale in their own stores, under their own brand. Customers bring in pre-owned items, the store takes them in using AI-powered intake (photo → category, condition, price), and sells them alongside new inventory. The brand keeps control of the customer relationship, the data, and the margin.

## How it works

1. **AI-powered intake** — Staff photograph items, AI handles categorization, condition grading, and pricing
2. **Shopify & POS sync** — Resale items appear in the brand's existing Shopify store and POS system
3. **Automated seller management** — Sellers get status updates, payout notifications, and can track their items
4. **Pay-as-you-go pricing** — No upfront cost, percentage of resale revenue

## Key differentiators

- **In-store, not online-only** — Resale happens in physical retail stores, not on a separate marketplace
- **Brand-owned** — No redirecting customers to third-party platforms
- **Live in under 30 days** — No 6-month enterprise integration
- **No engineering required** — Works with existing Shopify setup
- **AI-powered operations** — Photo-to-listing in seconds, not minutes

## Who it's for

Fashion and retail brands that want to:
- Launch branded resale without building technology
- Keep resale revenue and customer data in-house
- Add sustainability credentials with real circular commerce
- Drive foot traffic and new customer acquisition through resale

## Pages

- [Home](https://circularresale.com): Platform overview and value proposition
- [How It Works](https://circularresale.com/how-it-works): Business model, operations, and technology details
- [Pitch Guide](https://circularresale.com/pitch): How to pitch branded resale internally — objection handling and email templates
- [Pilot Guide](https://circularresale.com/pilot): Step-by-step playbook for running a branded resale pilot in one store
- [Success Stories](https://circularresale.com/success-stories): Case studies from brands using Circular
- [Examples](https://circularresale.com/examples): Landing pages, newsletters, seller emails, signage, social content, seller portals

## Comparisons

- [Circular vs Trove](https://circularresale.com/compare/trove): In-house resale vs enterprise managed service
- [Circular vs ThredUp RaaS](https://circularresale.com/compare/thredup): Own your resale vs outsource to a marketplace
- [Circular vs Archive](https://circularresale.com/compare/archive): In-store consignment vs online peer-to-peer
- [Circular vs Reflaunt](https://circularresale.com/compare/reflaunt): Own your resale vs distribute across luxury marketplaces